Tuesday, March 6, 2012

Apple

How would you describe the corporate culture that exists at apple?


For starters I would not like to work at Apple because I would fear that I would lose my job whether I was a techie or not and I think Steve Jobs made this culture into a fear based one. Our book tells us that an adhocracy culture fosters and creates innovative products that are produced to keep stakeholders and customers (one in the same) happy so their stocks will go up (Kinicki & Kreitner, 2009). Given the benefit of the doubt if I was someone who lived, breathed and desired a position that allowed me to be a creative tech genus where I could be on the forefront of major breakthroughs and designs I would probably apply for the position. Some people may feel excited and energized by getting sworn at as in inspiration tactic to fix a vital mechanical error, or they may feel like they are in a secret high tech club where no one else knows what is really being designed, but ” Hey I am here anyway”. Justin Maxwell who was a former employee of Apple speaks to the fact, “Knowing that that thing you're working on might not be what you think it is at all, only the relevant details of your interaction with it and work on it are what matter. It creates such a huge amount of respect for what the company is doing, internally, and I think people feel good about participating in it (Maxwell, 2010). Some people may really enjoy this knowing but not really knowing, some people may feel superior to other types of workers and get-off or feel a sense like we are the “Best deal with it”.


It was interesting to read other comments by Apple former employees and two of the men on the list spoke that if they still work at the company that they would never think about opening up and telling the public how it is. It is not done if you have something negative to say no matter how true or right you may think you are keep it to yourself (Maxwell, 2010).


Jennifer Sawayda wrote an article called Apple Inc.’s Ethical Success and Challenges and she really enlightens me to the fact that Apple has hired a Chief Evangelist to spread the word about how great Apple is (Sawayda, 2011). When I think of evangelist I think of people who preach about their religion to educate and to get others to come over to their side for some spiritual healing. I never thought evangelist would apply to a company such as Apple. Now there are marketers, that would be safe to assume but this person must have had an exciting but stressful position because giving information is fun to do especially if it is something you love already. She explains that Apple hires people who will spread the word as well and be dedicated to the cause after returning from another project Steve Jobs developed to ways of thinking:


• Encouraged debate on ideas

• He created a vision that employees could believe in.

With this he engaged his workers to feel like their opinions really counted and a sense of loyalty was strengthening (Sawayda, 2011).

After reading about the Apple corporate culture is there anyone who would want to work for this company?


Kinicki, A., & Kreitner, R. (2009). Organizational Behavior: Key Concepts, Skills & Best Practices (customized 4th ed.). New York, NY: McGraw-Hill Irwin.

Maxwell, J. (2010, June 18). What is the internal culture like at apple?. Retrieved from http://www.quora.com/Apple-Inc-2/What-is-the-internal-culture-like-at-Apple

Sawayda, J. (2011, Novemeber 25). Apple inc.’s ethical success and challenges. Retrieved from http://danielsethics.mgt.unm.edu/pdf/Apple Case.pdf

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