Media Communication
This author has chosen three websites that are very interesting and will make anyone who is a cycling fan, fitness clothing enthusiast, and a historical romance reader want to pay attention because each site caters to their intended audience. Website design is important because first of all we want a presentation of information that is pleasing to look at and easy to find. People will be influenced to spend money if they feel that the product interests them and most people want to check out what they are getting before they actually buy something. On-line shopping is huge and sometimes people make purchases over the phone or from their computer and others may want to go to the shop so they can feel the product in their hands. Gus Bike’s, Athleta and Julia Quinn have websites that have kept this author wishing she had more money because each on these sites has a sense of style that must be had.
Gus Bike’s is my favorite bike shop, their website caters to all levels of cyclists from beginners to the most experienced recreational riders and even people who compete in racing events. The website gives listings of group rides and explains the type of skill level that is needed for each ride because it is important for riders to not get dropped from a ride. The website gives detailed information about their products such as Felt Bikes, which is one of their leading brands and the shop is hosting a demo session with Felt soon. That means that Felt will come to the shop and allow customers to test ride their newest line of bikes, and hopefully the shop will gain sales from people who are looking to upgrade. Each year people want to get lighter equipment for their bikes, new cycling jerseys, helmets, and gloves and coming to a family style store is important. The store caters to women, and Leslie the owner has picked out a fabulous line of women’s clothing which other shops in the area have little selection of. This shop boasts about their excellent repair service department and will help people on the spot if they roll into the store with a flat tire. After visiting the website and knowing the owners who run the shop help make this cyclist know where to shop without a doubt because Gus Bike’s is truly the best shop this author knows. http://gusbike.com/
Everyday this author gets an email alert from a clothing company called Athleta and most of the time this author just clicks off and deletes this alert. This is a women’s athletic clothing company that is affiliated with Gap, Old Navy and Banana Republic. The materials used to make their products contain spandex, are form fitting, has moisture wicking material, and are breathable so that when one is doing their crunches the clothing will not feel tight around the waist. The most important part of going to the gym is looking and feeling good about your appearance and having comfortable workout clothes will help create a positive body image. The patterns on the clothing listed on the Athleta website come in many colors and styles and based on the preferred sport one can find clothing that fit their needs. One may want to wear something different based on the sport they participate in and Yoga, Running, and working out at the gym may require different clothes. The clothes are moderately priced and compare with other lines out there for athletic wear, and some styles may be a little less expensive because it is not backed by companies like Reebok or Nike. This site will appeal to women who want to be fashionable at the gym and not frumpy because anybody can throw on a t-shirt and sweet pants and feel lousy.
Julia Quinn is this author’s favorite historical romance fiction writer and one visit to her website will make the most avid reader want to read her books. One of her recent books called “Ten Things I Love About You,” has the most romantic and humorous video that tells a little bit about her new book. This is defiantly a teaser, and if this author had not grabbed the book before seeing the video this author would be right down at the store. Most men in her books are made out to have reputations for being a rake and the readers hear all the grunts, and groans and the agony of the realization that there may in fact just be one woman for them. The woman must remain innocent until they are married, but sadly in her books that just almost never happens, and there are a lot of secret meetings that hopefully go unnoticed by society. When visiting her website the reader will want to check out the latest information about her new books coming out, and to see if she has added books about the Bridgertons. A family tree lists the characters of each book that Julia Quinn has written about the Bridgertons who are a family of eight who sometimes do not follow society’s rules. This website has kept this author so up to date about new books to read that this author has to check in every few weeks in hopes of new books by Julia Quinn.
When determining which media communication types this author would choose to share it took a little while because this author wanted to do something different. This author chose to find three websites that helped to combines her interests of cycling, fitness clothing for going to the gym and historical romance books because in this authors down time she needs a little romance. Each of these websites has different audiences and each does a wonderful job at pulling in the cyclist, the gym fashionista and be still my beating heart the historical romance readers. Because the websites are so alluring one will want to pass this along to their friends which can easily be done with a quick email. With each of the sites the graphics are arranged so that one feels like they are in a shop, moments away from purchasing the perfect gym outfit or an online bookstore. People want to know what they are getting before they head out to the store, and having a great website will only make people want to come in for a visit. The designers of these websites predict what their audience wants and even posts a section for helpful tips or a way to contact them. Knowing how to market products to the right audience is one of the most important parts of marketing communications, and whether on-line or in person a soft sales pitch is all one needs to help influence their decisions.
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